What happens when you combine RSR Motorsports, the explosive growth of racing and nearly 1/4 million rabid MINI owners? Well, for one, a big marketing opportunity. Racing is a marketing platform that strengthens the ties between your company and your customers - creating an emotional reason to believe in doing business with you.

It's no big secret that racing fans exhibit a strong tendency to buy products endorsed by their favorite teams and drivers, just look at NASCAR. The community marketing opportunity with RSR Motorsports is powerful. What would you spend to gain visibility to nearly 400,000 affluent, brand-loyal consumers? Activating sales within the MINI community becomes easier when you consider that RSR Motorsports has been active in the MINI community since the reintroduction of the MINI.

As the only Continental Tire Challenge team racing the MINI, RSR Motorsports provides valuable visibility and relationship marketing in the most powerful venue around. We can custom-design marketing and hospitality programs to fit virtually any marketing and brand objective.

Contact us to find out more about how to grow sales and relationships through RSR Motorsports.